This notice is intended specifically for residents of California and outlines rights provided under the California Consumer Privacy Act (CCPA). California consumers are entitled to certain protections regarding the collection, use, and sharing of their personal information. Personal Information under the CCPA refers to any data that can identify, describe, relate to, or be reasonably linked to a consumer or household, with certain categories excluded under the law. Among the rights granted is the ability to direct businesses not to “sell” their Personal Information, as that term is defined by the statute.
While Rhode generally does not sell personal data for direct financial gain, the company collaborates with service providers and marketing partners to deliver relevant advertising and analyze website interactions. In these processes, data such as device identifiers, browsing behavior, cookies, and other online activity may be shared with third parties for analytic or advertising purposes. Under the broad definition of “sale” in the CCPA, this type of sharing may be considered a sale even if no monetary transaction occurs.
California residents who wish to exercise their right to opt out of these data-sharing practices may submit a verifiable request by contacting Rhode via email at RhodeOfficial@outlook.com or by phone at (626) 373-8226. Upon receiving a valid request, the company will take steps to limit the transfer of Personal Information in accordance with legal requirements. It is important to note that not all disclosures of information qualify as a sale under the law, and certain statutory exceptions may apply. Opting out does not prevent other permissible uses of data outlined in the Privacy Policy, and users may continue to see advertisements, although they may be less customized. Typically, opt-out preferences are stored within the browser and device used to submit the request.
Beyond California-specific rights, all users can manage tracking technologies and advertising preferences. Most web browsers automatically accept cookies but provide settings to block, limit, or delete them, including those used for marketing. Adjusting these settings can reduce personalized ads but may also affect certain website features. Mobile devices offer similar controls, allowing users to limit advertising identifiers, restrict ad personalization, or reset advertising IDs through system privacy settings on platforms like iOS and Android.
There are also industry-wide initiatives that enable users to opt out of interest-based advertising across participating networks. Programs such as the National Advertising Initiative, the Digital Advertising Alliance, and in Europe, the European Interactive Digital Advertising Alliance, provide portals where users can manage advertising preferences. While opting out reduces targeted ads, it does not remove all advertisements entirely.
Major digital platforms, including Google and Facebook, offer account-based tools to control the use of personal information for advertising. Google additionally provides extensions and controls related to services like DoubleClick and Google Analytics to limit tracking, and social media platforms allow users to adjust permissions and manage third-party data access.
For more information about privacy practices, available rights, or to submit an opt-out request, individuals can contact Rhode directly via email at RhodeOfficial@outlook.com or by phone at (626) 373-8226. The company is committed to assisting users in understanding their privacy rights and taking appropriate measures to respect them.
